Business English Tip: How to Market Yourself in English

LinkedIn recommends that you avoid using buzzwords when marketing yourself. Theirbuzzwords advice: “Demonstrate your skills and experience by providing examples of your talent rather than using buzzwords.” Drawing on the English-language profiles of LinkedIn users around the world, the company put together a list of the most frequently used buzzwords. And here they are:

  1. responsible
  2. strategic
  3. creative
  4. effective
  5. patient
  6. expert
  7. organizational
  8. driven
  9. innovative
  10. analytical

There were some differences in buzzword usage by country:

  • “Sustainable” was in the top ten only the Netherlands
  • “Enthusiastic’ was in the top ten only in Great Britain
  • “Passionate” was in the top ten only in Australia & New Zealand
  • “Patient” was in the top ten only in the USA*

* Interesting to note that Americans pride themselves on their patience!