Why are people still trying to lose their accents?

Why do people want to reduce their accents? We’re talking both about non-native speakers of English (ESL speakers) and those with, say, Southern accents.

For starters, there is something called ‘accent bias’ — research shows that people, including employers, discriminate against those with a foreign accent. So having what others consider “an accent” can hold people back in their careers. They can mean a job interview which leads to no offer or a promotion deserved but not received.

Those who pursue accent reduction are seeking to remove the friction from everyday conversation, according to this PRI podcast.

Many schools and individual consultants around the country offer classes in accent reduction. Language Success Press offers some systems in use by these folks — these can also be used by those interested in self-study. Check out:
Master the American Accent
Lose Your Accent in 28 Days
Say Goodbye to Your Southern Accent

Those who pursue accent reduction are seeking to remove the friction from everyday conversation, according to this excellent podcast from PRI: